Proposal Design

BRIEF: 

Create a unique identity for use in a firm’s marketing proposal.

SOLUTION: 

I was approached by the marketing team at my firm to create an identity for a special project we were going after. The project was very much based on the connection of the city of Washington, DC to the people. Using street photography I took, I created illustrations of various groups of tourists, residents, and even presidents who call this city home. The brief also included an incredibly large color palette to work with, set before I came on the project. To solve this, I used a simple black line illustration style and typographic treatment and leaned into the idea that the accent colors represent the vibrancy of the city’s people.

This project was done in collaboration with others at my firm. All information pertaining to the project and firm’s specifics have all been redacted to dummy copy to protect the confidentiality.