Rise Up DC Campaign

BRIEF: 

Using the phrase “Rise Up DC”, create a logo campaign for placement on the Washington Spirit’s 2021 season merchandise. 

SOLUTION: 

Halftone shadows underneath the existing team badge give the illusion of the Spirit rising up to meet the season’s challenges. Using brand colors and typefaces, the DC map was overlaid into the tagline to show the team’s deep roots in the city they play for.