Apex Typecon

Brief

Using content from SoTA’s TypeCon 2018, create a new branding system for TypeCon 2019.

Solution

I chose the city of Lucerne, Switzerland for my TypeCon branding because of its large size and association with nature and particularly the Alps. From here, I created the mountain icon and chose the name “Apex” in reference to climbing. A large part of this project was the typeface I created that is only to be used at a 45 degree angle, which is also in reference to a steady climb up the mountain.